“POV your dad with the family dog” was the top-performing video in 2025 for Cripes Inc.

Drawing from personal experience from my childhood, while also wanting to get my newly-adopted puppy exposure and famous online, I wrote a script perfect for Charlie’s grumpy Midwest dad character.

Hitting on notes of nostalgia, relatability and cuteness overload, I wrote, edited, and produced the video that went on to get millions of views (both long and short form) and was our top performing video in 2025.